![]() “Another way of putting this is that it’s better to have a system that's overly sensitive to detecting faces, than one that is not sensitive enough.” Watch the latest videos from Yahoo UK Recommended “So if you’ve evolved to be very good at detecting faces, this might then lead to false positives, where you sometimes see faces that aren't really there. It's also important in detecting predators. “There is an evolutionary advantage to being really good or really efficient at detecting faces, it's important to us socially. “Our brain has evolved to facilitate social interaction, and this shapes the way that we see the world around us,” he said. Palmer believes face pareidolia is a product of our evolution, noting that studies have observed the phenomenon among monkeys, suggesting the brain function has been inherited from primates. ![]() We know that the object doesn’t really have a mind, but we can’t help but see it as having mental characteristics like a ‘direction of gaze’ because of mechanisms in our visual system that become active when they detect an object with basic face-like features.” “So we think face pareidolia is a kind of visual illusion. Read more: Coronavirus shows us how the planet’s health is linked to our own What this means, the researchers said, is if you feel like a pareidolia object is looking at you, or conveys some sort of emotion, “it may be because the features of the object are activating mechanisms in your brain that are designed to read that kind of information from human faces”. “This is evidence of overlap in the neural mechanisms that are active when we experience face pareidolia and when we look at human faces.” ![]() “We found that repeated exposure to pareidolia faces that conveyed a specific direction of attention (for example, objects that appeared to be ‘looking towards the left’) caused a change in the perception of where human faces are looking,” Palmer said. We are wired to see fake faces everywhere, researchers said. “For example, the windows of a house might feel like two eyes watching you, and a capsicum might have a happy look on its face. “A striking feature of these objects is that they not only look like faces but can even convey a sense of personality or social meaning. Palmer said: “Pages on websites like Flickr and Reddit have accumulated thousands of photographs of everyday objects that resemble faces, contributed by users from across the world. Read more: UFO hunters claim NASA spotted a “robot leg” on Mars In a paper published in the journal Psychological Science, lead researcher Dr Colin Palmer said that ‘face pareidolia’ – the phenomenon of seeing faces in everyday objects – is related to how we see and understand real human faces. In the 1970s, a NASA image of Mars seemed to show a human-like face – prompting observers to wonder if a lost civilisation once flourished on the Red Planet.īut the ‘face on Mars’ wasn’t evidence of any Martian civilisation, it just showed the human tendency to see human faces in everything from plants to rocks to houses.Ī new study by researchers from UNSW Sydney has shed light on why exactly humans are wired to see faces everywhere we look. The NASA image from a probe circling Mars appeared to show a human face.
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